1. Inspiring each other to be the best by providing a culture of integrity, passion and a great work place to work.
2. Offering our consumers and customers a portfolio of highest quality product brands and customer services at an affordable price that anticipate, satisfy people desires and needs.
3. Nurturing a wining network of stakeholders and building a win-win partnerships that will bring a mutual loyalty.
4. Being a responsible citizen that makes a difference by helping to build and support a sustainable environment in the communities we operate.
5. Maximizing a medium and long-term returns to employees, shareholders while being mindful of our overall responsibilities of nation-building.